I’m hit by a small wave of electric euphoria as I pace
around the monstrous mountain home saddled in the valley outside of Park
City. I’ve been back from Burning Man
for a mere six days and there’s a chance that the event, whether or not I felt
it at the time, has inspired a bit of creative thinking and vision as I begin brainstorming where to align my energy in the near future.
You know how they say-- you never know when opportunity will
knock at your door? Well, it happened to me quite literally the other day. Heidi with Roots of Peace knocked on my door at our Sausalito office while in search of another address- and during our
brief encounter- I learned of her fantastic “land mines to vines” non-profit. When I told her what we do, she exclaimed
that she just so happened to be looking for a PR firm herself. Cool initiative, cool lady, great coincidence I thought to myself.
Then, early the next morning, I met Pops. A PHD at the American University (his real
name is Terry Sankar), Pops is an enlightened French Guiana transplant who moved to NYC a couple decades ago to follow his
passion for painting. During his studies at NYU he was fascinated by “white people’s willingness to
part with money for a piece of paper with some color on it” and decided to steer his studies toward psychology. The dominoes since then lead him to emerge as a forefront mind in wind & alternative energy, and
spearhead a wind turbine design project which has potential to rock the field as we know it.
The spark in my mind was ignited by the realization that my
current skill-set and values may just have found a prospective niche. Small start-ups such as these need more than publicity; they need
an inspired participant and voice to help introduce their products, explain the
greater missions and drive sales. These
are all needs that I can absolutely fulfill.
The path is never straightforward or easy, but it’s exciting when a
potential course unveils itself and a malleable bearing can be set.
